JOHN LEWIS TRADE CRISIS

As we all know, john Lewis is the biggest and most comprehensive shopping mall in UK, with a history of 138 years, during which has great performance. By now, John Lewis has opened 25 branches in whole United Kingdom, and there are 40,000 employees and 500,000 kinds of goods for sale in John Lewis. Their special offer includes fashion, cosmetics, children’s clothes and furniture, which with good quality and give a feeling of ‘home’.

As their employees said about the marketing strategy that the company is not owned by shareholders, it is also to be owned by its staff, therefore, staffs would will be more hard working due to each person has stock in John Lewis, it really arouses the enthusiasm of the staff.

In Europe countries, Christmas is the most important festival to celebrate. During that period of time, three quarters of profits are from Christmas, each shopping mall will exert the utmost effort to propagandize Christmas. Each year, before the Christmas coming, there will a lot of goods need to buy of every family, such as Christmas gifts, new furniture, clothes and so on which all meet the needs of customers. John Lewis conduct great promotion for consumers to confirm the requirements of consumers, but it is ‘never knowingly undersold’ to reduce behind the scenes.

John Lewis as a chain of department stores in Great Britain,its customers belong to the asset class, however, for almost people the prices may not be accepted by them. As a report says there is 11.6% down last year and 5% down budget, in special the home-wares in recession.

In John Lewis, the marketing task is to persuade people to spend all their money and time in the shopping mall. However, the profits seem going down, in order to save the situation. during the Christmas period, face to the competitive market, which can differentiate itself form their competitors. John Lewis will provide campaigns and produce advertisement according to the festivals and the local customs. Such as Christmas advertisement, it usually talks about a touching story which give people with resonance.

In conclusion, as a customer and a student, I like John Lewis quite well, but I well buy their goods depends on my economic ability.