KFC’S Future

In modern society that develops with fast speed, everything seems has quick rhythmicity. In UK, fast food is a big business, such as for business man, KFC should be one of the chosen targets of fast food for lunch.

Kentucky Fried Chicken(KFC) is a fast food restaurant chain that specializes in fired chicken and distributed in global with annual turnover of 23 billion business, it’s the world second largest restaurant chain after McDonald’s. KFC aims to spread in every town of UK, such as in Newcastle there is at least one store in city centre and other stores in remote areas. In customer’s eyes, people have different opinion in KFC, some people like it, some people not. In my opinion, like it because tastes of fried chicken make me happy especially with soft drink, on the other side, people dislike it may because unhealthy problem and may affect body weight.

KFC plans to make changes because there is a potential competition among brands, at least in UK food market if they didn’t change they may face to death, therefore, evolving with customer’s expectations is quite important to avoid falling behind.

The video demonstrates that the inspectors could check any stores around UK, he is not satisfied with performance, he seems be restrict and serious-minded when examining which makes me surprised. And then that store quickly under correction, when inspector came back three weeks later, they got 81+ moves up 33 which is much better, it shows that KFC could have the ability to make whole performances better if they earnest working.

A new product called Barbecue Pulled Chicken comes out, the product’s main topic aims to be a health and low calorie idea, it experiences several links and agreed to launch in final. the first trail place is in Scotland, however, the first coming out day seems not good, customers not would like to try the new product in store, even though I met the situation, I will not be easy to try it what is a never known tastes, people have their own habits on prefer products. To my way of thinking, the new product has less promotion to let customers know what it is, it is not enough to see the pictures on posters, customers couldn’t feel the attractiveness to change their mind, so stand on the side of marketing, it should reinforce on propagandize. Luckily, good products deserve to be sole well, once have a try on the barbecue pulled chicken, people will like it, it’s good result for all staffs of KFC and it’s a good future to them.